Marketing
June 10, 2019
Almost half of shoppers plan to gift apparel to dads. Image credit: Hermès
By Sarah Jones
With Father’s Day gifting sales expected to reach a record this year, luxury brands are inspiring consumers to treat the dads in their lives with everything from fashion to fragrances.
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","iv":"140b16f7766abc9eb1ea03cdb1e9d42c","s":"23640eb697b4d5e2"}
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