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Travel and hospitality

Luxury hotels can leverage social clout to attract young affluents

June 10, 2019

Ritz-Carlton’s Kapalua location posts local landscapes along with beverage offerings. Image credit: Ritz-Carlton Kapalua

 

By Brielle Jaekel

While affluent travelers are not using social media to make decisions based on destinations, hotels’ owned media pages are an integral part of engaging the younger luxury tourist.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. Dior shares holiday retail activations inspired by Cruise 2025
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. How can luxury brands tap into the back-to-school season?
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Balmain enlists virtual faces as brand spokesmodels
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