Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"fb54508b0b18ad845f05bbfb1cd60556","s":"e4c15a4bb3a9622e"}
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