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Apparel and accessories

Tod’s blends UGC, branded content in multichannel series

May 28, 2019

Katrin Thormann rides around New York in her Tod's. Image credit: Tod's

 

By Brielle Jaekel

Italian fashion brand Tod’s is lending support to consumers who let their feet do the wandering in a new adventurous series that blends influencer and user-generated content.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
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  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Audemars Piguet unveils collaboration with artist Kaws
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