Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"0af7df2b068a77707121780640afb12a","s":"90fa2923a0700332"}
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