Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"5a3f495aa53d442175bf25d3ea81a6c4","s":"6b519c64a1744167"}
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