Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"3c0d0112dad66ddb8687a245e5112ca6","s":"12a27ed37dd29f00"}
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