Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"2ef653f75c2b5f9a45853a7a7724df91","s":"0727abe6e256e99a"}
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