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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
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  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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  10. BCG: Four trends driving the new age of luxury
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Marketing

Marketers need to learn to “stop the thumb”

May 20, 2019

Facebook looks to serve both advertiser and user. Image credit: Facebook

 

By Brielle Jaekel

NEW YORK – In today’s content environment, many marketers have trouble seeing that one-to-one interactions mean much more than a large billboard on a busy highway. But Facebook executives are working to help them see past this.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. BCG: Four trends driving the new age of luxury
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