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Nov. 21, 2024
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Luxury Memo special reports

Generation Z – Luxury Memo special report

May 13, 2019

Gucci autumn/winter 2018 men's tailoring campaign with Harry Styles. Image courtesy of Gucci

 

By Sarah Ramirez

Luxury brands will no longer be able to overlook Generation Z, as these up-and-coming consumers acquire more social influence and earning power.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Louis Vuitton opens applications for biennial Watch Prize
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Ginori 1735, St. Regis Hotels partner to scale branded cafe concept