Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
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","iv":"4ab392995c473c9c3c9f2bfeb083363e","s":"048b0ceee5719673"}
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