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Retail

Luxury brands cannot ignore what mass retailers are doing in omnichannel

May 10, 2019

Sephora show examples of how store employees can be helpful, by showing customers something new. Image courtesy of Sephora

 

NEW YORK – Luxury brands may not think of retailers and brands such as Target, Walmart and Kohl’s as competition, but they have the platforms that are setting the standards for the shopping experience.

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