Marketing
May 10, 2019
Marc Jacobs fragrances are produced by Coty. Image credit: Marc Jacobs
By Brielle Jaekel
NEW YORK – The term “luxury” can incite a variety of feelings from affluent buyers, and while many think of these shoppers as having endless funds, feelings of guilt are a significant part of buying luxury.
{"ct":"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","iv":"b7c05adf2ed832b17c8c2cc0d2351a8a","s":"cd6c0ffb4e9b9786"}
Share your thoughts. Click here