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Jan. 10, 2025
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 7, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’
  2. Promoting natural diamond trade in India, De Beers forms strategic collaboration
  3. Off the Cuff: A Q&A with 1stDibs' Karen Silveira
  4. Dior opens ‘Gold House’ concept store in Bangkok
  5. Luxury Unfiltered: The new codes of luxury for 2025
  6. Fendi names Japan brand ambassador
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Top luxury campaigns of 2024: The Macallan, 200 Years Young
  10. Top luxury campaigns of 2024: The RealReal, Canal Street pop-up
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