Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"c3ee3215adbb9c0fcac2f628d121a0ef","s":"97074b1d17e9e358"}
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