Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Leading with pedigree, Range Rover promotes plug-in SUV
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus highlights vehicle features through auditory journey

May 1, 2019

Lexus drives into ASMR

 

By Brielle Jaekel

Toyota Corp.’s Lexus is tapping into the ballooning social media phenomenon of ASMR in a new film series that looks to define the sound of luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Leading with pedigree, Range Rover promotes plug-in SUV
VIDEOS
More Videos

MORE IN Automotive
Ferrari, Chivas Regal forge multiyear partnership
Bentley renovates countryside estate in Cheshire
‘Copy Nothing’ campaign defines next era at Jaguar
Genesis House presents winter light installation
Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
Rolls-Royce brings new showroom to Abu Dhabi



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos