Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"579673dc3fb5bc692568386ce27f2e09","s":"bb33fdd30263bc46"}
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