Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"37e151ab275d18f6dbc8aa07c3aafe4d","s":"b6d3de500b28c47b"}
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