Marketing
April 30, 2019
Bryan Boy leads a group of influencers working with Ferragamo. Image courtesy of Salvatore Ferragamo
By Sarah Jones
Influencer marketing continues to grow in the fashion, beauty and luxury businesses, as brands seek to reach the valuable millennial audience.
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","iv":"190991337e70dfc7d7e1541a82e720f8","s":"d2e12a51699beccc"}
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