Marketing
April 29, 2019
Chanel appeals to consumers with massive reach through Instagram video
By Brielle Jaekel
Reports are circulating about Instagram possibly hiding the number of likes from public view, as its platform becomes more known as a popularity contest. But the new design could have severe effects on luxury brands, who highly value the image-heavy application.
{"ct":"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","iv":"cc9905a5b6b6e1827a833c969d734d44","s":"c20dbe2534796998"}
Share your thoughts. Click here