Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"906ac86184cd3d34a5d5e0acea54b3a7","s":"b1236d50f7a5a097"}
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