Luxury Daily
The authority in luxury news.
March 28, 2025
  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  2. Balenciaga channels classic Hollywood for summer campaign
  3. The Peninsula Hong Kong shares lineup for upcoming artist residency
  4. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  5. Soho House strikes deal with at-home rowing brand Hydrow
  6. Printemps opens first US store in New York City
  7. Maserati opens customization workshop at HQ
  8. Zegna Group raises sales 2.2pc in 2024
  9. Head of Bulgari named CEO of watch division at LVMH
  10. OTB Group renews sponsorship of ITS Contest 2025
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 17, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  2. Balenciaga channels classic Hollywood for summer campaign
  3. The Peninsula Hong Kong shares lineup for upcoming artist residency
  4. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  5. Soho House strikes deal with at-home rowing brand Hydrow
  6. Printemps opens first US store in New York City
  7. Maserati opens customization workshop at HQ
  8. Zegna Group raises sales 2.2pc in 2024
  9. Head of Bulgari named CEO of watch division at LVMH
  10. OTB Group renews sponsorship of ITS Contest 2025
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH

Balenciaga channels classic Hollywood for summer campaign
Off the Cuff: Getting to know luxury’s top-tier talent in Q1 2025
Zegna Group raises sales 2.2pc in 2024