Luxury Daily
The authority in luxury news.
March 31, 2025
  1. Rimowa revives archival design in throwback campaign
  2. Resale market benefitting from luxury slowdown: report
  3. Saks Global reassesses closure of Neiman Marcus store in Dallas
  4. Soho House strikes deal with at-home rowing brand Hydrow
  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Hermès sets sales record with über-high-end status, product control
  7. Balenciaga channels classic Hollywood for summer campaign
  8. Head of Bulgari named CEO of watch division at LVMH
  9. Don Julio 1942 launches first-ever global product collaboration
  10. Bulgari reopens Via Montenapoleone flagship in Milan
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 16, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Rimowa revives archival design in throwback campaign
  2. Resale market benefitting from luxury slowdown: report
  3. Saks Global reassesses closure of Neiman Marcus store in Dallas
  4. Soho House strikes deal with at-home rowing brand Hydrow
  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Hermès sets sales record with über-high-end status, product control
  7. Balenciaga channels classic Hollywood for summer campaign
  8. Head of Bulgari named CEO of watch division at LVMH
  9. Don Julio 1942 launches first-ever global product collaboration
  10. Bulgari reopens Via Montenapoleone flagship in Milan
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Richemont reveals plans for Watches and Wonders Geneva 2025
Don Julio 1942 launches first-ever global product collaboration
Saks Global reassesses closure of Neiman Marcus store in Dallas

Rimowa revives archival design in throwback campaign
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models