Marketing
April 16, 2019
Almost 80 percent of mobile shopping sessions come from unpaid sources. Image credit: Swarovski
By Sarah Ramirez
More than half of online traffic to fashion retailers comes from mobile devices, but an overwhelming majority of views come from unpaid sources.
{"ct":"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","iv":"71de8dc93013f8b09fbe55275cdeb0d0","s":"bad777a542b7cf6c"}
Share your thoughts. Click here