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Apparel and accessories

Is the bridal gown market ripe for DTC disruption?

April 16, 2019

Amsale-x-You Amsale is offering brides more DTC options. Image credit: Amsale New York

 

By Sarah Ramirez

Bridal fashion platform Amsale New York is ramping up its digital options for consumers, encouraging brides who are already researching online to buy a dress via ecommerce in a move that has the potential to alter the traditional wedding gown path to purchase.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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  4. Google’s new beauty AR features raises bar for digitalization, ecommerce
  5. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  6. Audemars Piguet pop-up exhibition opens in Shanghai
  7. Sofitel makes TikTok debut with episodic campaign
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  9. Aston Martin, Apple release CarPlay Ultra
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