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Missoni avoids brand dilution with secret Target partnership

August 19, 2011

Missoni for Target scarfs

 

By Kayla Hutzler

Mass retailer Target and apparel and accessories brand Missoni have built-up the anticipation surrounding the Sept. 13 Missoni for Target collection debut through a creative Tumblr blog that, at first glance appears, to have no real connection with either brand.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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