Marketing
April 4, 2019
Valentino worked with an Instagram photographer to showcase its new handbag. Image credit: Valentino
By Staff reports
Luxury brands spoke to the cultural zeitgeist, using social media to weigh in on everything from the Super Bowl to trending hashtags.
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","iv":"5f92b9ab64dce7ee4d159704785533f4","s":"56d32bf032132f9b"}
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