Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
{"ct":"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","iv":"64bb6c4758d3ff6a05154d736fe798bc","s":"cde32a62ae099458"}
Share your thoughts. Click here