Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"49c3d154ef44ad1758ffc528313b32d3","s":"3cbd9c263fcba4ec"}
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