Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
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","iv":"be9084f1fb10c015bf6749cff2443a40","s":"41c64ada15b07a7e"}
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