Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"71d60ca44e470dc0a39e77449f69838f","s":"dfb708c8423b4931"}
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