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Marketing

Micro-influencers care more about results of campaigns: report

March 15, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Brielle Jaekel

Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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