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March 31, 2025
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Marketing

Micro-influencers care more about results of campaigns: report

March 15, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Brielle Jaekel

Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.

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  1. Rimowa revives archival design in throwback campaign
  2. Resale market benefitting from luxury slowdown: report
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Hermès sets sales record with über-high-end status, product control
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Kering partners with International Trade Center in Madagascar
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Soho House strikes deal with at-home rowing brand Hydrow
  9. Versace taps K-pop star Hyunjin as global brand ambassador
  10. Bulgari reopens Via Montenapoleone flagship in Milan
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