Marketing
March 13, 2019
Almost half of shoppers have found a new brand through Facebook. Image credit: Swarovski
By Sarah Ramirez
Despite marketers’ recent emphasis on social media platform Instagram, its sister network Facebook is actually the top digital channel to discover new brands.
{"ct":"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","iv":"3b438a17fa4f9de5f005e095d0568526","s":"d124a9ab41f8fbbb"}
Share your thoughts. Click here