Marketing
March 12, 2019
Legacy luxury brands must be open to new trends. Image credit: Chanel
By Sarah Ramirez
From ecommerce expansion to personalization, the always-evolving luxury business seems to be going in countless new directions. One underlying theme, however, is balancing accessibility with privacy.
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","iv":"e3336195483f0a9a21b9bbf12a7fd72a","s":"73d60af26aeaeb56"}
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