Luxury Daily
The authority in luxury news.
June 19, 2025
  1. Luxury is about to have its McDonald’s moment
  2. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  3. Genesis to enter new markets in Europe
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Luxury purchase intent declining: Saks Global
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Chrono24 rebrands in bid to lead global collector community
  8. BMW to present hydrogen car installation at Art Basel 2025
  9. Ritz-Carlton revels in travel's transformative power with ‘Leave Better’
  10. Louis Vuitton scent master's work revealed in ‘A Perfume Atlas’
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Pricing presents challenge, opportunity for luxury brands in 2019

March 11, 2019

Consumers are more apt to seek out promotional pricing or discounts. Image credit: Wolford

 

By Sarah Jones

NEW YORK – One of the luxury business’ main challenges in 2019 revolves around pricing, as consumers attempt to negotiate or bargain their way to a better deal.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury is about to have its McDonald’s moment
  2. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  3. Genesis to enter new markets in Europe
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Luxury purchase intent declining: Saks Global
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Chrono24 rebrands in bid to lead global collector community
  8. BMW to present hydrogen car installation at Art Basel 2025
  9. Ritz-Carlton revels in travel's transformative power with ‘Leave Better’
  10. Louis Vuitton scent master's work revealed in ‘A Perfume Atlas’
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
Introducing ‘Heirloomcore’
Luxury is about to have its McDonald’s moment
Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
Is the sea of sameness killing luxury?
‘Sustainability is no longer an option – it’s an expectation’: Bain



RECENT ARTICLES
Omega rejuvenates Aqua Terra watch line
Follow @LuxuryDaily for the latest in luxury news
Van Cleef & Arpels opens first Florence storefront

Creative director Francesco Risso exits Marni
BMW to present hydrogen car installation at Art Basel 2025
Luxury purchase intent declining: Saks Global