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Dec. 23, 2024
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Marketing

Facebook files suit to stop sales of fake followers

March 4, 2019

Dolce & Gabbana invited influencers to document their time in Capri. Image credit: Dolce & Gabbana

 

By Staff reports

With brands relying heavily on influencer marketing on social media today, the sale of fake followers poses a significant threat to those who gauge partners based on number of followers, causing Facebook to crack down on the practice.

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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  7. What to look for when buying your first luxury watch
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  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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