Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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