Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"e143b2c49908d5f01305b09bc22aab92","s":"70b0a53218166c23"}
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