By Peter Hewitt
SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers, 1:1 marketing, integration with social networks, and geo-targeting of brand messages and daily deal coupons and promotions.
{"ct":"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","iv":"b5cc30596d88cbbc9de3619e44810773","s":"6a1e26c74c89d27d"}