Marketing
February 26, 2019
Today's luxury consumer is most likely to be young and Chinese. Image credit: Fendi
By Sarah Ramirez
The luxury business is not immune to disruptions, as emerging affluent consumers continue to embrace technology, social media and sustainability at rapid rates.
{"ct":"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","iv":"930bf2a49b6f7f17fa508fb65321a1d5","s":"22ae527f3ec2de67"}
Share your thoughts. Click here