Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"26efc7fb7c956a86c6dc3457ec978d0b","s":"392cafc5a7fb0230"}
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