Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"48d469b3366fb38f286961498fc962e9","s":"4994c18967515754"}
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