Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"500afad4c391e5648be2c351702478a4","s":"26a3a8aa7e5b9738"}
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