Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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PYVlYJ8q72aGbMlid8101rBL5Vdnxp+Ab7gSmP1M09UELT2Yl1HsLasdhzC+3+xDBbBGbNPF9fYsu3s7e3aWNoRhEKyy6DVNWMGze8LAOvIlOL1gVzDkXb8aTLIevx3LEppnBhH\/t3i0qXtcr6bLvSCQFZLuDFRQvhUZLZkf0yNUN4EkpXcR6xPY0ntOFeTshbfAwyXr6CwU2Z0AW7Dg0iUXluTRCS8oDrTcoL+6FoFP\/8AR+qjSDuglSAj\/uJhLHEh4wp2GpaV19dweB1BrGdx9NoIqJ2wpZrtoQlR5go3eqe7RgCVBo\/zOb2RmIzaKxN56RORy56Z+Fju+t++d749L3MAFwP55CsxpsuLa+kJZwfSHS+Wz3lNKHNwHpu+WnSqxlqvvwKUOg4ZAtUwncpGpoil4B+CgJCFWjKmkYm+lqDD62OJUtV6g5yLvL7hoI5mgGuBw6hnQRHdrUZYEBMOVUzLK+2hGCpmCGRwMdIKJZlrOQziNsOn4Kngbsn89NoRd6PFJMNNxIo1PUxdqLUEfh6x1CxHd4dXxmfZupEKQ4+Eu8dneK+Sz5Qxc8yPf+JO9ZLhs33yshSR5+UoeOSrKsI1iBPWR4\/WbuT2dkAKDs17gzOc4VyD4ImZ03Q9ALb2YSoeQQMLF+x+JtNFNcY3jtJv4nDNqOC+fe0A1tiAHCDYEmQs4ra508r6LG8A8u8NDbh+U4uSajg91lB3tf62CPZIvBA7OAMn3FZ9Mgoi33Xd2IDfR7HFMoOzYzEsCZnZh9GvQdqZv+cPkDAwDIhXB+hHny60+r5O47uuEKECh2MKjY8Qgs\/5P2IyS9k\/STTMxvb45243ztLTSMkStDQNMcye4NNyPqgisQ7FURxJSfnxc7Aj56ahED2Ywa\/xUmQEM1S13UFvInhYLJheH8m3yCWdv3kyvAjTKDp7UBHiexrpXPSohpkhmz5UYL+\/5sBE45uj9lnCCFvfYMuDZ\/q9mST1kcPRzpXO5YGChMVqn91aRvU3uAbOVtvAVZdtMxwKk5Fu+XC3TqA9a04EsCukvigf2XIBt67Z8OX5Y32hpU\/vdpPGt2wpp5qpFifyy7JwzdVh0onUdncCLL8f62jXfPl0e4N+8B1I8IyIeOO97I+dKwT85D8aZosMEQbrgzONqQjjMKcKqCD44AaJh0smEwaPpJMeDJjp5GfW9NxAoGjzm2BMTnfFAuZH130Df3akKF3MVdPVnCA9RYb\/COUX9g7FRdnQqeJeTt0Mcx7wKvOc0PX5KjfUEqnGi2+4xX1xcqCGSERHmm3QDI2Bk4BGsdvWyZWEtsDfy\/DU7a+AQTyffFv9G+jAyWqb02kCNjcTYRXsg\/UZSMOn7xsdCdHCjKZK87zgv8U4vcz0bCw8OsV6XM6x2CV9kn2nrvSPMxWNXIPePYEmQTzAf2knI+ftyEjTHY87BKj+5\/B6VNHwJWwvAM14BntOORLlkmSJy+cqukRUxGZT+ceLmPVdvJ\/ZXzBuxuOXjAtmIyAZ+tZnVlySrV\/xQPR8tWw0tNvBWSEfXTRuDgpXrne5xFvnATIKK89DzHRV8bQg5rda6nWHAbO99Md+4JM+9WSGAdRYyNw56cvZeuIUrkNs6YYGpdrWwks+83\/7nrTIXcAHpw5s+q+WA1HPfG\/V10qztTpbSIWywblRsnsa5VT2n18XVlcmJdAgtctabFVjMwUF8+y3H36ebczhCjYYJzphJDY6b2zxSTj1ffqecm1hEgV3rT5yh8K1X+do8Jk\/DbUtZ8X39U5PPnn82se5i0EmesxVPWtivlG6sHkAh8OTO6TaL7K3uWZdoOZOjk\/trv9YeDRDaXksj+hBY33cR1rQ2\/+POrXBaXJyFGoJtLlrK68Xg9jpT38fV09RiDecmz\/uSFz9YCwCtTXMTC+9ZKwWtlCoD\/K4z5h1JRaRRqE0x5RaTnOWXnXwLyWL+vhwKQ+ecFRRRA9TVt1j\/5lNlXZ4IhRoVE+vE32cFzJR01KV77aF10wtwb14mrtieaZNtGV5T7GvTkIIoE2XBQ25vNW9Kiy862tGT98+DWHNjCnmX1Fy9WZpmEX5HFE9X8nNFUn1zeCMuQoQK9VYCHcvZSdkURQaIBekqpDswu3Bd+8sruO9u43iYjFNeaz+unbCAc4CSUW1B+VGyWsdEkG2gQTZpe3PHvfIika8FdSJKPKMpZRnNhQDYwOF1JzqO4TkP7l0oakKTrL01ypRjwjC4c5FHYtmw9PsRwsHt7FOxBm17xfZ9mDYJiOf5eeBxfm6\/9aQeH9tXWu7GhZuRN5FCaRlkFTrOTNpO5mETdjgbxM0vNlUIs5oYkITz4jJacemvcCjvPPXVkvnQyY52urcXGk4a\/qs8zNXENT9Q6CQRLPp4OaGQLDUlM7ElGX\/UQ+AnsjOI1CmKbr2f8WyXcPsJfrGgEtzZdZx\/Wyx49lNnEnOnVWVIt2rbEHtoIWDxB+jSks0QrLQ7T13zfnO9wNoBKRY9B5\/JlTIdJX6hAwJk50U7KknvWfh3x42DYxmNSGPA2bHLUpj\/siX2GnNxIiTMT+UC4OhzDi6Li4\/\/tesIcaERYi+zhl4W88gwoaXCdo97cTqr7oasb5xJgZJioNuZHpOvF9RTRPq3MfU1oWmnlh+LjbVCLbKc7Qd8M7bx1IjaQwFJ1baKAY7y8AFKb+CAzfg1ThwTcdQHyCzIH8d2MWJ2PF2E4\/Dz4vLsOlt5kTy9eSxD\/L+MD83gbFgMgy44oxDNQTssisDGqgvlelS24h1+DcG4e2GNEXAvnNI0ASxxkOwwWGn2ldRVaCXqFPEJLbWbzWEb8K3P7vgRjCM5NZu0UIR\/NH9atm\/cS0He6cH0MNDv+Kh9cHeQP7UBNzS237tB8hFxNNE6ep5E7D+gnuj3W0Cx2\/KWOgxkgeWX+JHQ1oL975FscTNQVJz0G3ELUUZS+M7w0ia0iR6XReADwCogq2DFmq\/Zyd8fjciHLc2Qs9Q7FzQTEU0XZxRP1qVppSshdVpQKmHl7zdfXv7EVJCu2bOIbCbAl70639zQsIRYYyxQSg16k+tA+Ool\/ESquVAZeK8j\/zsxrBYAKLCzY3iMSrtugrE3Wx\/qnemTRo2jMWF\/KECcBTGbpCJJxIoFPax8Oj\/umx1XkAo6pJhRLnR18DOUYXROZGk+Ys0haNdiuGVErLN5OEcZHsdhdI7hskrzvhboJ6dy9fLi3b+br5a5kXklXfjWVve53jon4YVDaQH9cIiMm+j01HuQ=","iv":"fd22cf378790093b62d94a2c9be50c4c","s":"25c8ba8745468470"}
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