Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
{"ct":"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","iv":"125a643d95067df54ceb0d017d5f2510","s":"19ddd0265daddef0"}
Share your thoughts. Click here