Sports
January 29, 2019
Automakers are the most visible luxury brands during the Super Bowl. Image credit: Lexus
By Sarah Ramirez
As hundreds of thousands of football fans arrive in Atlanta for Super Bowl LIII, luxury brands are taking advantage of a captive audience with special marketing efforts.
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","iv":"683fda467ff1c3417a9249abecfb35fe","s":"196c784ec4f12416"}
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