Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
{"ct":"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","iv":"4d8e3cad293fbf6bdd533cdff2e62999","s":"2f2d186b0038ada0"}
Share your thoughts. Click here