Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"8c099e726cb8622989db79c805c39009","s":"243882b8f9278166"}
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