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Marketing

Millennials will not become boomers as they age: McLaren exec

January 25, 2019

McLaren's designers are now using VR to sketch. Image credit: McLaren

 

By Brielle Jaekel

NEW YORK – As a newcomer to consumer-facing retail, automaker McLaren works to maintain a level of exclusivity while also being inclusive to all auto fans, an executive from the company revealed during a panel at Luxury FirstLook 2019, adding that its millennial audience has much different motivation behind its purchases.

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  1. BMW sets record with funds raised for education at playoff event
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