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Dec. 20, 2024
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Out of home

Luxury brands use museum notoriety for quality assurance, history display

August 10, 2011

Alexander McQueen Savage Beauty exhibit

 

By Kayla Hutzler

Luxury brands such as Alexander McQueen, Louis Vuitton and Ralph Lauren have started to place their products not only in stores, but in museums as a way to further story-telling and align with quality.

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. EssilorLuxottica, Prada Group renew licensing deal
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. The RealReal opens retail location in Houston
  9. BMW sets record with funds raised for education at playoff event
  10. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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