Marketing
January 18, 2019
Mercedes-Benz's #10YearChallenge post. Image credit: Mercedes-Benz
By Staff reports
A number of luxury brands have taken on a social media challenge to post a 10-year-old photo, turning the trending topic into a means to discuss their consistency.
{"ct":"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","iv":"471fff92e79c7c62ce067bca8e93b80c","s":"8d2b55225bb70fbf"}
Share your thoughts. Click here