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Retail

Combat discount-driven retail with exclusivity, perks

January 18, 2019

Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch

 

By Sarah Jones

NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.

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  1. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  2. Louis Vuitton closes out crossover with artist Takashi Murakami
  3. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  4. Rolls-Royce debuts redesigned Auckland showroom, exclusive models
  5. Sponsored by Max Mara, 2025 Whitney Gala raises more than $6M
  6. Audemars Piguet pop-up exhibition opens in Shanghai
  7. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  8. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  9. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  10. Follow @LuxuryDaily for the latest in luxury news
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