Retail
January 18, 2019
Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch
By Sarah Jones
NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.
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EThIyGd22ffAPhrjOXF8srStsfOpqGsGXC4EvbrkEBWApaa02kojjnZqAtxbCVMtpXYQL+zajK6ELwaTWzM7S3Tiz5lHdhYYtCF53Br80YlifUKU8dHLreSsxCUPaFit4ZJXsnDGtBvKukCWDqyda5xDrkWZn1Vavv4TbA64ZCZlRRjmSJvICGTuh2gVhp+6XMCQVeS3eR4UbQmEL3uZakUdE6n84MTs6529ABfef7QzGCTo1TflWW96mGO3bsdiquW1FFSobmbW\/84DRhnV9tQ16m4+XL3\/GCcIcGqLO0FBsBwGSVNPQigWiiqNEl3Dckq0fYt7\/hNQJg6kwsbK6Rh3hOZUEPZ+E7y8uZcfulDg0+GzFyUaGIbFFX60E5JVwgq+etRMatU2YqxLzGN4XQ95Zg\/NmL5GBQKWumVboflAqQsoGlM3xZ2MSz\/gtZQbDJTQowfvN+G78pNBmTu7G2Ze4kz7j23aKsR1vIfl4m2RKHu5jkoqhObt7I9ah4HFP7dVnfJhvT0wEIk71sgZMGXOI0C\/NTvvcaqPjLgVU8mlhbriPPwjPQlhaQ7y4l1DiWGwIFasjASGLx1NhfQuADeVx\/ySLQ54AxYixulZgistpzyITDwf1H+7Z2tJKcFTn1lInQEDoX\/vpvcVPOWYuukB7wi8eK66T0VXjBI24gWZwK3\/LKCjW9j5QOqPcu1LylH7Brv3l\/dwtqqM5AV+ZIHjPf87h93VDcDWIx51DBnbt4ByPOB6KlFHP4FknyDy6ziq0ZfRrYyfpDhLtcaWlMuWGTTbgfngeZfF4zqvemtPiLn5+pf2ExP7kex\/1o4uCOQP6rx00iA+3eNXr9ZZNvn\/pE17JsyDih8WKKSjqyofr95ciRxwmWQDWzy6edUvVtqabuUVnqJKpOYC9hd4gS8Vpxi4CVctYmNndo29fwMRUdciusMCztd30xL10JCoNI+\/aLbPIccHQYl1060pp0br48x0IlICha+V\/3xCjeiggjQydTZNTq+oMfAfyu9UZZjRwZhQ+42EtrnzlFAzzX1isACwbtRHq6RoWMdXx1WzUd0cZBt\/Y\/togCIzuMxqh9CzVFbuZ4xzsfDHfnth3ZkM7h0HNnictwTilF3dMdYTjqPUiSGXqgBt8t8vx9zD4FX8UcrERRpG6l2pRJcBrRvrkDmlAYP1e2YgFh66GSZf98\/Sutw0NY7sJH5uvdoE7GjhLIhrb4Cu0rz+HzyOsgrcEdgdO9j1FFiQGtNRpoRE6ZOIP2cskHA\/JmKd6DNe89nlPkJeHky7pjWZxV4f0Ng90ESd6hpc4xmmwnkBDCJAW93VGvfIKLm+F3hhydId8lv3z+O6Cx68NIcqDqNDaEch+\/YuwdOM1hHoRHe11zgl3yqJHA93rGbru3uKwgmzeteErx5cWodsvLQee4VgPzcDXgX23yh1\/b+vm1xbVhTStV1jWur0y3Aw5NET5JjtHKBAwirjo73L7Hf1lAuJLtaXds7dK0MVZb6N04wOyDfkMM+7GDCcBFtDwHUr0Wd1v6ZpWQOppEY4gNASzpKXUQ1AhhyNQmxRa0sxRrLCSjGQ2EUS2UlH6YguGWaZqKHlY1qE7Up22zlA3EFtUU7ai4qss5lsuifkF7hPNWlRG8JUDGuVmnl5rXnXyPMQLl5hqBXEHm+653qlgrRxWUC+fjwKn1bpX9vZ90sUtogCE3IMz4cOgGonI+0nQze2AuWNgBdoO44QYJahCeui3t8V7YAyNhby\/R42XWziTwx5dh5pxzGbrI+VnHHV50A5JNhrW4XNKvvfabNuecwYRlBVv8mpcNZUtwQnxpeNUkEJLVYeZaHk+t7UhK7QsDDLAG8UvmoKJ4wxct3nqhMBa\/GLUknc7vb\/oR2My3YwUqUsNNLv2kJI+3uvCu8FjwrjKt1DRklQMlW8khCPjtOnw01eX5ZMiHqMNzJggHwHtrotuajYV0y2uAOfOBf6jVX8MBt62CafaczIkFwu8HwvAmnAfVQvR3r2wRSTsmdh1C9Iwgfan9bBvJML2wTQ9N0RKx1GxNty5X2mfgOsyAEdRY\/1fSc9ZoVfMKGw+FUErTnX2ew3EiDP3fapXtU8+vvsrgijtlH9odbMfUkt02lvJIavOdsmFDls7lNqFFm1ISMG6BepZnbla+k5QBhTRdxCS3VPRX4HhhFLN2aWSbKG6PLLJm00BYPDM94zLBzqoctFfNsjjV2FsiptY6xJuKkFRxxv4fTLi9d1MuXM+NVqK3s6RvCToVw+fUdf91SQC7k3m4h0EfVXgfbjwqIFJSDF\/R0gs83mTch3ngVe01pOspIh4e1Lctt2JtCnrX+prNRjOZYG1di\/P7+Kn2uhaTkpMxTMJ4wyUC3b3klCzf+H1rg87Kre3eknjVMHWHYcfKdvidRcnNb7BIgEBzzDpuE9iELymygKiMRFftSYaMCGJaYobzW1YUUk7RchObbiASUrJTxMRAEJQwCu5Yz8Rt91a9HOWEC5gB6q3CpkNm6c9Cv98hUKrOz0V4uAUm5hNuhPip4GDO7EXni\/VqPyrNkoqq1FIkndn1QmHAnneTp1HtnrPMnoCUcinW7We07I8ym6xgaqGjfBhEVMW7mmpAYGWcrLIvIMzEUgcwwE3FMnJlqmOCou0+DG1hhrA6ULd8YFON3GeYON0ijtRAQJ3QBo5nzMJrIHqGZjLye8bYP\/0husSdno5LTNabtRTmzpcSZF0ZjG2ni\/6eOUYDTDKPFXHNwlGeCpJhs2gQrHm+g9DbNNTstl\/ha8jcPCNKoYpkEq3Pv+gpji\/Bjqd\/a1\/2fdyKsUc7zi+qdtIri7344BZGUr0gaDIHNSL4B7DClKjro6Ge2PJXnotKa7+edM\/QjoH2aPgCStO3jKXrCs8mJl2hplQSjo+PUUo0dDoswcboQRf8K2k5cSn8zfTrdcikH+b56Ac62lbXJ0aq9yOzT4FKHJcsWX5TJwo8icYmR2WHT2TSQyKKycmoqNdlLo4E96gKeqhh+BTSDaWdUBOLItPm4TTZCgV3Xmw0BO1K6PANPjrSPwvyc4mFpbXzmDFz5cTpg5sNYpfTVdQTHKX58NS58DHCoX0nZ\/VTeEckM2Obe\/TaBgsNbFVsoYJGvpZiVRS1PEnVakO0+2OgQB4ShCcXISCh6BRendlyVxhvXfFY3vt4gRSDDemnjuqNyza\/Oc9vlNmfkXWYDZVLkP0XZPx2FhW2HU+IMmpy\/\/PeDSLVooJJnFP4dPHGyQYCBQwOuOOO14COFAeelPrRragSXGFAg2XVrCv7KpRoEojj\/Yv3rNVQ+Detx1\/FwKtHp2kuwxyk9GOgfCtSQYpoYBKUR6PAoZ9MaVCsHr0trGTPOSCEpyAD0SQdMHBJvBXRmRwbOkhO2MFOkgnU+iFAxiXXGr35CNmq\/2DdGYf4sTcarOSuLF9vyaG6j8h8fmZJb464WIB1h1YFlKtT88\/O3dvFjgkj0PsEPpmRtaI5T9PdW8V3DMlhY1edICVjbcPYI3X9YIEYPTLSKIqUYVNNzdoMyHuhOmcgy+bYdwO2WMhMAuyDKzYIPtujoaZXAanPMFrTIHzOykxGLJmzieCKJXRbHP8K+TXw7NP5bPC2kLiu7gZQq1sHzncmFuMpBQuLL3NHIMtA93f\/V5JBZsOYTBcThkJKd\/BbYMtQzdclEPypUguuyviLhb3N4oQbj8rwU6KbzolgbFuMPufAgmPA0NBcqOBoB3Jr2q5lEDITV8EepRW1kd\/GfNKDo6sivOlo+02WFsP\/uySytAaip5B3fwnjv10w1jO1KDF4AzbXCTeHtcnYtPtkEdNlijl5GfC5dJRTOrmfz\/mXTgwCCR26AQ\/heX3U0Dv2BJ7S7\/pp50vXqu+PflGR4HvotEZbqqf6YnSYxKNXPSVgvYiJE8OBvLDx4tOJyMP85eIBzO3BxwjJaAaLB3HdT+x15lUFwgJi2ofqe159kp9638gYa0XNlL3MZbPv83Fm0vJUFpkNp\/Spg\/R5kd0HBY7O2LeLyO+0bmtr\/4fcZ0f6xyrF8O7zByg+h188F55yDtKlui7Pc9CDgPl8XPVmeXkA\/fBD8RJ393QqqspMbdMbIPg8NrFK2kKYKbK8OJL\/Oi7Ze4xg\/jtIMxF9zQ2egHGp6+QnfBAWa2nC206bZbNZUJgN0zg3QhBn7HScNREXQj6mggnIVAD+Pd9c5E5NmiMoGC4pb4d2cVPiPkhEhXv9aKUW4QLJGwRBdH1E2G1B8O9lMuLRVZEC2j971kN3Fij4N1hYFGy3bnruiw3ulxAJTpfvFWm48L1K2Md84ctgNk1jqq14CcINz84Y7X0abUtk4TLIPyuv68F\/jJ+KKj1q4vORzWZmY7YeYOG6v+7R\/az1ZtCikCRr7lqdfrzUHOWaVR2exxLPwtq+a3ii3PVC5IXWZzTLXZfnoecVbwgz9Gpb4gMFViJ0Qj4IitXsXly\/ezMbHvdosDWzMc+ho1SkftP5zMm7vI83bEU59LyIbQxKByoRf6WfPQ0Kp2MDSJIqRzAH5fDynN86pImDwhIhiki\/fJ1gdRkWyKmMFpqlbPpAyvZI9dQUwLfQtunxy2pDfWq7DS8nacCCPHKO7bF96ZMKZOkvNTJkBTS31Beuvyu70BecHmBPB4X91s7Wra79Od1UKedXBUeR1D5cUvfTMSUmxDWyY7z1L1dta5MSYcMrjgaXfTgjqABbd6ODy+5W6vaW7X0zGvyEN+V9EKosOQqa4c2\/h5QCMc14TZAQ8reT+XARvi81Z5QPeMxCaIw8AQbsJ2\/Xf\/\/QU3BDMthHh3BPF9WzVUapm8+np41sKt6fEwb3vMaXbb9qwgsPeXKhMW2wSaytr2usI2cQLyfuQkGSZFjwzOU02ScDYPAeVlxM2RUTBbmawsFvDwhGvwzHuIY620MKWyDC+ZgbWgde6B04YsLmtIZUgeq1zbAHLvXySpl90V+DaEceymmwyhl0ELRYdnVtVBvPnO9PHQBgno41wV2+kxjOTKHS+epw9MI73ZyFpxPesCedCes6awINdlI4fSIJ\/Bse5UmjVu66k+nwX35\/tqJGSLIEig6avjfoGmj7pc6ammwqPmAXckK59UBrfNurZyXTY9qacTjb53OG0SQjIcuI++YhQV4z7yEf\/rD+mRaBidWVwAV5jl18OPTgD\/Ny80LqYFY4KJ8P3nlXsiMmNDVtjDWraTA+exrbHw++aYfW3ip8FdnFg\/mSI3yQpa5ZoMvauC2PxOubaHVZsev7oaao5L6IYyifqK\/Ohb9OC64Iuf9nkn+n2qK8ROYmjl8d5KK4nlVl1g2elpXsrE\/sw1DJHPfvi1xDOmkkxKSN0rqm6Uz\/qV+ImM\/for+1+hZGXEWrbR2mNxIwy+O5vrh804ifEg6jXiVePUQUMrvLEEA4koZtdoZibKQWjf9ARSTPLrtOOh54Qu64mY\/1JKSo2JGfHilxnaXC7lrmR\/NYgko1GS8u6OPG73RvIjTRIXr4zpaoQATn2ie8f3PrijSwqVUSD1Gp515D4pedEqi5y+uW72rCvTkFCutYGx5anOb1BSStO4=","iv":"c8feaafa4cda31694eecf85656985148","s":"74500ce82ea84b20"}
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