Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"b37890cfbfb97453a905b5b0eddc6830","s":"1cbd6cdfe02b6039"}
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