Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"00d61b67207c16af12350b7e4759ec79","s":"66af6cbb5d5970b8"}
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