Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
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","iv":"214f4bd8b32c45cef8065c474130fe5a","s":"4453b5de033be5f8"}
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