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Dec. 26, 2024
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  5. Stuart Weitzman names Kim Kardashian as global ambassador
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Marketing

Luxury Daily’s 2018 year in review: Top headlines across sectors

January 2, 2019

Image credit: Sephora

 

By Staff reports

Throughout 2018, luxury marketers across the board have embraced new strategies to appeal to the new consumer values, including breaking down silos and embracing new technologies.

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LATEST HEADLINES
MOST POPULAR
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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