Marketing
December 31, 2018
Leave Him On Red debuts on Instagram TV. Image credit: Tamara Mellon
By Staff reports
Throughout 2018, luxury marketers have taken to more inventive methods of advertising to bring consumers into their worlds.
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","iv":"ad61db3b808c9a71e5f41834c25e3eea","s":"d56fa43c18f79070"}
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